Sarah
Ben Shalom.

Senior Product Designer

Complex B2B Systems · UX/UI · AI-ready

Designing complex B2B systems, CRM platforms and enterprise workflows for the past 10 years. Working closely with product teams and engineers to build scalable products.

RodRadar — Excavation Safety Mobile Application

Mobile · Field Safety · Hardware-connected

RodRadar develops smart excavation technology that helps construction teams detect underground utilities before digging. Their excavators use advanced radar sensors to scan what is hidden underground before excavation begins, helping prevent damage to critical infrastructure like gas pipes, water systems, electric cables and fiber lines. I designed the mobile application from scratch as part of the product ecosystem.

Problem

Developers and construction companies around the world lose billions of dollars every year because underground infrastructure gets damaged during excavation work. RodRadar created excavator-mounted sensors that scan underground areas before digging starts. The challenge was turning complex radar technology into a simple and usable interface for excavator operators working in real field conditions.

Solution

The visual design focused on clarity, usability and safety rather than decorative UI.

Impact
  • Excavation safety
  • Operator confidence
  • Technology adoption
  • Field usability
Mockups · 2
RodRadar — Excavation Safety Mobile Application mockup 1
RodRadar — Excavation Safety Mobile Application mockup 2

RodRadar — Back-office & Operations Platform

Web · Operations · Data Visualization

Scaling internal operations for Live Dig Radar® technology. The back-office platform gives RodRadar's operations team end-to-end visibility into excavation projects, device fleets and underground hazard alerts across multiple sites.

Problem
  • Scattered excavation data across tools and spreadsheets
  • No centralized visibility into live field activity
  • Fragmented cross-team workflows between ops and field crews
  • Critical alerts lost in noise; no clear escalation path
Solution
  • Centralized operational dashboard with real-time monitoring
  • Excavation activity tracking by site, device and operator
  • Actionable alert management with severity and ownership
  • Scalable UI components for dense data and drill-downs
Impact
  • Operational visibility
  • Alert response time
  • Cross-team alignment
  • Decision confidence
Mockups · 2
RodRadar — Back-office & Operations Platform mockup 1
RodRadar — Back-office & Operations Platform mockup 2

Strategic Building Management Platform

B2B · Enterprise · Data Visualization

A strategic executive platform for a large infrastructure holding (under NDA). It consolidates data from hundreds of sites and industrial subsystems into a single decision-making surface — combining AI-enhanced dashboards, geospatial monitoring and an interactive asset hierarchy for complex structures.

Problem
  • Data fragmentation across industrial subsystems
  • Lack of real-time portfolio oversight for leadership
  • Operational alerts buried inside siloed tools
  • Slow, reactive decision-making across the asset portfolio
Solution
  • AI-enhanced executive dashboards with KPI gauges
  • Geospatial asset monitoring with live operational map pins
  • Interactive hierarchy management for complex structures
  • Centralized alert management with clear severity states
Impact
  • Portfolio visibility
  • Decision speed
  • Alert response
  • Strategic alignment
Mockups · 2
Strategic Building Management Platform mockup 1
Strategic Building Management Platform mockup 2

CommX — Unified Product Ecosystem

Web · Ecosystem · Design System

CommX is a unified product ecosystem built around two complementary modules — Operate and Discover. The goal was to design a coherent experience that lets teams move seamlessly between executing daily work and exploring the data behind it, without ever feeling like they switched products.

Impact
  • Cross-product consistency
  • Design and engineering velocity
  • User trust and recognition
  • Strategic clarity between action and insight
Mockups · 2
CommX — Unified Product Ecosystem mockup 1
CommX — Unified Product Ecosystem mockup 2
Contact

Designing what comes next? Let's talk.

benshalomsarah@gmail.com054-7716361

Open to senior and staff product design roles focused on UI/UX for complex B2B systems, dashboards and AI-ready enterprise workflows.

Based
Israel, North (ready to relocate to Central Israel)
Working
Remote · On-site